New Horizon

Branding design for psychedelic therapy research institute. Identity includes illustrative work and minimal contemporary aesthetic.


Welcome to UNIVERSE. We are brand design specialists with a passion for crafting unique identity designs, logo and web design. UNIVERSE is the work of graphic designer Elaine Stam in Toronto, Canada.


wordpress wix squarespace comparison

WordPress, Wix and Squarespace websites… which is best?

Wordpress, Wix and Squarespace websites... which is best? A comparison discussion about one of our most frequently asked questions.

defining brand identity

What is a brand design vs. a logo?

Looking at brand design by definition and how our process develops your logo and brand design in unity.


How to create an AODA compliant website

A quick explainer about creating a website that is AODA compliant, what this accreditation means for you and your web design project and how we can help.


brand designwebsite designbusiness cardssocial media images

eBlasts + eNewslettersreport designspromotional flyersalbum cover art + designposter design

illustrations + infographicsconference bannersWord letterhead customizationPowerPoint presentation template design

Core Principles


We want to know what you are thinking. Lets talk and strategize a plan to suit your specific needs.


We have spent years studying efficient ways to collect and organize information to save you time and make your design project easy.


From websites to brand designs, our minimal aesthetic ensures your messaging is clearand concise.


Accessibility and sustainability are non-negotiable in our work. Your designs need to evolve with you over time and allow for all to view them with ease.

Featured Website Design


First Policy Response

Website and identity design for a Ryerson University and Brookfield Institute COVID-19 policy news website First Policy Response.

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Featured Brand Design



Ontario cannabis dispensary logo and identity design for Ontario cannabis dispensary. We created a minimal, primitive line art logo to connect to the neolithic brand message and illustrated a contemporary camouflage pattern to connect to a young demographic and keep the tone organic.

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