Why strategy matters for your logo design

Think outside the tote bag! Brand something unexpected and ensure you leave your mark (logo) in a memorable way. Ideas for creative Toronto conferences, events, or general promotional material by UNIVERSE design studio.

Beyond the tote bag: Creative ideas for branded promotional items

Think outside the tote bag! Brand something unexpected and ensure you leave your mark (logo) in a memorable way. Ideas for creative Toronto conferences, events, or general promotional material by UNIVERSE design studio.

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How bad are logo makers really?

We used the top 5 logo maker websites on Google to see how they are doing in the year 2023. There is a lot of conversation about how AI and automation will change graphic design but we are sitting confident that a creative, and most importantly – strategic – mind is still winning today.

The power of authenticity in branding and communication

We live in an ever-evolving culture that is currently very conscious of self expression and online representation. What does this mean for you and your brand? How do you want to be perceived and how will you connect to your audience in an authentic way?

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FAQ: How much does a website cost?

Because you asked: “How much does a website cost?" We did the research, asking Google Search and Chat GPT-4 to see what they say. We also give you our UNIVERSE web design and development estimate so you can consider and compare results.

Designing a cool logo in 2023: Tips & considerations for creating your brand design

In this blog post we discuss key considerations for creating an awesome logo, as well as FAQs such as "Should you compare or contrast with your competitors?" and "What style will appeal to your target demographic"? Let our experience help you guide your with your new logo design and make critical decisions.

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Colour palette considerations for your brand design

In this post we discuss colour considerations, trends and how the colours that we define for your brand's palette will define your brand visually and create immediate brand recognition.

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Colour psychology, cultural perceptions & your brand design

When people think about colour we each have personal associations that are based on preference and cultural connotations. Your brand design should absolutely reflect your own taste and style but also connect with your audience in a strategic way. Let's look at the latest research on colour and learn about the science and psychology of colours relating to brand design.

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Why you need more than just a logo: The benefits of a complete brand design

It takes time to create an awesome logo, and even more time to create an accompanying brand design and visual identity. Universe Design Studio started out as a design studio specializing in stand alone logo designs, aptly named Toronto Logo Design, but we realized quickly that clients need more than just a logo design.

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Creative designs for creative people: Supporting Toronto artists & creators

Being artists ourselves gives Universe Design Studio a unique role in the Toronto brand design space. We have a deep respect for creatives and artists and are here to help craft logo and brand designs that are the truest representation of how you want your identity to be known.

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Inspiration: What’s your passion?

We are driven to create exceptional designs for ourself and our clients because of our unwavering passion for design. What is your current obsession? How can we help you actualize a vision that has gripped you?