Our passion and specialty is in crafting contemporary and unique brand designs that represent you and ensure your identity is recognizable and immediately noticed. With a strong logo design as the foundation we create accompanying assets that build a design “toolkit” that you can apply to any communication asset (ie: website, socials, etc). Learn more about what you will receive in your brand design kit lower on the page.
We encourage you to consider the design style of our studio and how this relates to you and your brand vision.
Our brand design process
We have been specializing on logo and brand design for almost 20 years and have refined our process to ensure maximum communication and clarity with each step.
Before we even start designing, our discovery phase is where we learn about what you what to express with your brand and research ideas about what think would be interesting and get your feedback.
Defining brand design
We define a brand design as the elements of a logo, colours, and typography choices. These are the core elements that define a brand. Additional elements that can also be included in the brand design kit are illustrations, custom icons, and photography (as needed, as per budget).
Latest brand design projects
Bonsai Creative
Logo and brand design for Bonsai Creative, Ontario wedding videographers. This brand design is remarkable and features a subtle psychedelic style, custom illustrations, and a flexible logo set.
Aardvark Book Club
Branding and logo design and website development for Aardvark Book Club, a book subscription service. The colourful illustrated identity is very versatile and creates a distinct personality for the brand.
Borealis Mental Health Care
Borealis Mental Health Care is an online service to connect people to professional mental health care, quickly. Based in Toronto, Ontario, we created the brand design and website for Borealis.
SLTZR Cannabis-Infused Beverage
We created a brand design that will stand out in the competitive cannabis beverage industry, along with vibrant packaging design for several flavours.
MIA SUNN Tattoo Artist
Brand design for Toronto tattoo artist Mia Sunn. This logo and identity design system are dark and sexy and compliment Mia's personal style.
Blue Noise Studio Inc.
Brand design for TorStar Inc.'s new creative design agency, Blue Noise Studio Inc. The edgier tone of the brand design reflects the contemporary style of work the studio is striving to create.
Ontario Creative Council
Concept brand design for Ontario Creative Council. This modern contemporary brand design features custom digital art and an energetic colour palette.
Lucky 13 Spirits
Logo design for Lucky 13, a Toronto-based spirits producer. The luxurious brand design conveys a modern vintage aesthetic and is very versatile in use.
First Policy Response
Website and identity design for a Ryerson University and Brookfield Institute COVID-19 policy news website First Policy Response.
InsideOut Patio Furniture
Patio furniture manufacturer with retail sales of patio furniture, fireplaces and barbecues. InsideOut has three retail locations in Ontario and also online sales.
Native Vision Cannabis
Logo design for Canadian Indigenous cannabis dispensary. Modern iconic logo with native design inspiration.
Rubix Records
Toronto record label brand design with contemporary style and versatile application.
Foundations Dog Training
Website, brand design and SEO strategy for Foundations Dog Training, a Toronto premium dog training service.
Point Blank Hair
Branding and website design for barbershop and hair salon in Toronto’s Parkdale neighbourhood. Full design suite covered, from logo to social images to website and signage.
Neolitic Cannabis
Ontario cannabis dispensary logo and identity design for Ontario cannabis dispensary. We created a minimal, primitive line art logo to connect to the neolithic brand message and illustrated a contemporary camouflage pattern to connect to a young demographic and keep the tone organic.
NURA Creative
Brand design for NURA Creative, a Vancouver-based social media company.
Today’s Special
Logo and branding design for Toronto streetwear line Today's Special. The brand design system is iconic and also versatile in its use.
FAQ
What do I get with my brand design package?
Our brand design packages standardly include a logo files bundle, a logo files usage guide and a style guide for the complete brand design.
Logo Files Bundle + Usage Guide
In standard usages .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc., along with a PDF that describes what the logo types are and when to use which.
Style Guide
A comprehensive PDF that has the logo, colours, fonts, and design examples to demonstrate how the brand design should be used.
Additional design assets created using the brand design can be bundled, depending on your specific needs (ie: website, brochure, business cards)
Our brand design process
Discovery
We complete a creative brief to understand your business, your goals and your style preferences.
Stylescape
We create a stylescape that incorporates the creative direction from the brief and gives us a rough idea of how we will shape the brand design. We will have a quick video meeting to review this together.
Initial Designs + Testing
We create many versions of the logo and start looking at colours, icons, typography and illustrative details to accompany the logos. We test our top logo designs with a testing group and determine which are the strongest to present to you.
Review
We have a video chat and present our two strongest brand designs to you for your consideration and we discuss what you love and note anything that could be improved.
Refinement
A final brand design is worked on and we adjust everything to your ideal vision.
Brand Design Package Prepared
A design toolkit with all logo files and designs assets shown in the presentation is submitted to the client and instructions regarding file types and usages are provided.
Logo designs
Isolated logo designs that we created before we started focusing on full branding design. Designs capture our signature contemporary logo design style.
Toronto Logo Design
We are proud to represent Toronto as a leading logo design studio who create unique, relevant logo designs. We are Toronto’s logo designer and stand out here in our city, as you will with your one of a kind brand design.