Using storytelling in your graphic design to connect to your audience

Storytelling can help you to build emotional connections with your audience, create engagement, and help you to simplify complex information and make it easier to understand. Tips on how to use storytelling in your copywriting in your graphic design work, social media, and digital communications.

Beyond the tote bag: Creative ideas for branded promotional items

Think outside the tote bag! Brand something unexpected and ensure you leave your mark (logo) in a memorable way. Ideas for creative Toronto conferences, events, or general promotional material by UNIVERSE design studio.

The power of authenticity in branding and communication

We live in an ever-evolving culture that is currently very conscious of self expression and online representation. What does this mean for you and your brand? How do you want to be perceived and how will you connect to your audience in an authentic way?