It takes time to create an awesome logo, and even more time to create an accompanying brand design and visual identity. Universe Design Studio started out as a design studio specializing in stand alone logo designs, aptly named Toronto Logo Design, but we realized quickly that clients need more than just a logo design.
How will the designer (graphic and/or web) know what fonts to use in their design? What colours should be used? Unfortunately they will have to guess and start creating their own versions of what they imagine would work best and now we have a brand representation which is visual chaos and does not represent your brand or business in a trustworthy, dependable way. Consistency and cohesive designs communicate a professional and reliable brand and our complete brand design toolkit is a guaranteed way to ensure strong, confident branding through all of your communications.
Brand consistency creates a cohesive consistent brand identity, unified experience for both existing and potential customers.
The more consistent your brand is, the more recognizable it is to consumers, providing a feeling of reliability. This helps your customers get to know your brand on a more personal level.
– The Importance of Building Trust with Brand Consistency, Marcom Central, 2020
What's in a brand design exactly?
We define our brand designs as the main elements of logo, colours, and typography. These are the core assets that define a brand.
UNIVERSE is unique from our competitors as we also create one-of-a-kind design elements such as illustrations and patterns that will give your brand design a more complete toolkit and also create immediate recognition. A logo design is just the beginning.
Additional design elements that can also be defined and included in the brand design kit are custom icons and photography (as needed, as per budget).
FAQs
How much is a brand design package?
Our brand designs start at $2000.
How long will my brand design take?
The entire process will typically take about a month to complete. We have our research and discovery time, design time, presentation, review and refinement, and package creation.
What do I get with my brand design package?
Our brand design packages standardly include a logo files bundle, a logo files usage guide and a simple brand design guide.
Logo Files Bundle + Usage Guide
In standard usages .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc., along with a PDF that describes what the logo types are and when to use which.
Style Guide
A PDF that has details of your logo, colours, fonts, and design examples to demonstrate how the brand design should be used.
Additional design assets created using the brand design can be bundled, depending on your specific needs (ie: website, brochure, business cards). Bundling your assets will give you a discount on your complete brand design package.
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