UNIVERSE is a brand design studio in Toronto, Ontario, Canada, located in the King West Neighbourhood. UNIVERSE evolved from the logo design studio Toronto Logo Design, created by owner Elaine Stam.

We are passionate about brand design and working with clients to craft unique logo designs and accompanying identity systems that represent our clients with pride. We also specialize in web design and development and handle all areas of social media, email marketing and graphic design needs for many clients.

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King Street West, Toronto, Ontario, Canada

Elaine Stam

Owner & Creative Director

Elaine creates and manages all work for UNIVERSE. She has been designing and developing for 15 years, working at both Ryerson and the University of Toronto as a Senior Designer. Elaine is known for her unique contemporary style and for her experience creating full brand design systems. 

UNIVERSE Core Principles


We want to know what you are thinking. Lets talk and strategize a plan to suit your specific needs.


We have spent years studying efficient ways to collect and organize information to save you time and make your design project easy.


From websites to brand designs, our minimal aesthetic ensures your messaging is clearand concise.


Accessibility and sustainability are non-negotiable in our work. Your designs need to evolve with you over time and allow for all to view them with ease.