Designing a cool logo in 2023: Tips & considerations for creating your brand design
In this blog post we discuss key considerations for creating an awesome logo, as well as FAQs such as "Should you compare or contrast with your competitors?" and "What style will appeal to your target demographic"? Let our experience help you guide your with your new logo design and make critical decisions.
Colour palette considerations for your brand design
In this post we discuss colour considerations, trends and how the colours that we define for your brand's palette will define your brand visually and create immediate brand recognition.
Colour psychology, cultural perceptions & your brand design
When people think about colour we each have personal associations that are based on preference and cultural connotations. Your brand design should absolutely reflect your own taste and style but also connect with your audience in a strategic way. Let's look at the latest research on colour and learn about the science and psychology of colours relating to brand design.
Why you need more than just a logo: The benefits of a complete brand design
It takes time to create an awesome logo, and even more time to create an accompanying brand design and visual identity. Universe Design Studio started out as a design studio specializing in stand alone logo designs, aptly named Toronto Logo Design, but we realized quickly that clients need more than just a logo design.
Creative designs for creative people: Supporting Toronto artists & creators
Being artists ourselves gives Universe Design Studio a unique role in the Toronto brand design space. We have a deep respect for creatives and artists and are here to help craft logo and brand designs that are the truest representation of how you want your identity to be known.
FAQ: What is a brand design vs. a logo?
Looking at brand design by definition and how our process develops your logo and brand design in unity.