This brief contains all of the essentials that we will need to begin to form a strategy for your brand and to develop a clear picture of what your brand’s visual style should be.

IF YOU ARE ALSO HAVING A WEBSITE DESIGNED WITH US:
Please ensure this brief is about your brand and logo design only. We will share with you a separate website planning brief to collect details about that part of the project there.

Let's get started :]

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    Describe your business and what you plan to achieve.

    To use on logo, ie: Company X, Inc.

    How to describe yourself and your brand in a simple mission statement.

    Identify clearly what really matters to your brand.

    What are you trying to achieve with your brand design and/or business?

    Descriptive line that describes company (recommended for a logo or name that is not clearly indicative of what the business is)

    Who is the desired demographic for your brand?

    Describe the desired tone of your brand. Style keyword ideas are in the right sidebar (or below if you are on a phone or tablet).


    Is there a current company or brand that you really appreciate and/or would like for your brand to be similar to in style? If so, please email them to [email protected]. This is purely for style guiding, will not be copied in any way.


    Is there anything specific that you would really like to incorporate into your brand? (ie: a design element, like a leaf, or the colour green)

    Style direction keyword ideas

    traditional
    authentic
    historic
    heritage
    raw
    professional
    conservative
    freedom
    approachable
    friendly
    playful
    creative
    contemporary
    high-fashion
    abstract
    edgy
    minimal
    geometric
    fresh
    clean
    powerful
    bold
    bright
    energetic
    innovative
    disruptive
    ambitious
    casual
    street
    luxury
    sexy
    masculine
    feminine