Foundations Dog Training

Foundations Dog Training is a dog training services business in Midtown Toronto.

Project Tasks

We created their brand design, a new website, and SEO strategy to improve their overall web presence and attract their customers more ideally. Operating out of Midtown Toronto, their high-end customers would be more interested in a more luxurious, premium brand.

Update: This project and website is no longer live, but check out the design below


The previous visual identity of Puppy Basics was too soft for the target audience (affluent Midtown Toronto), as well as generic, so we evolved the company name and identity to the more authoritative Foundations Dog Training.