Foundations Dog Training

Foundations Dog Training is a dog training services business in Midtown Toronto.

Project Tasks

  • brand design
  • website design
  • website development


The website’s organic search results were lacking and we identified that their Wordpress platform was outdated and therefore would not be prioritized by Google’s crawlers. A website re-design was necessary so at the same time we recommended a re-brand to reflect a stronger more authoritative identity and we evolved Puppy Basics to Foundations Dog Training.

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The previous visual identity of Puppy Basics was too soft for the target audience (affluent Midtown Toronto), as well as generic, so we evolved the company name and identity to the more authoritative Foundations Dog Training.