This project started as a website design refresh and I proposed an accompanying identity design refresh.

First Policy Response is a project of Ryerson University with the Brookfield Institute and Matthew Mendelsohn to share the latest policy news related to COVID-19.


Logo Design, Identity Design, Web Design, Website Development, Email Marketing, Social Imaging

The Logo

I suggested a logo and identity refresh but the client wasn’t keen to. I felt strongly that it was critical to giving the project a professional look so I proposed a new logo and colours as shown and luckily the client agreed this was a good idea. 

The original

The update

The Website

The website was originally constructed in an overly complex way from the back-end and was visually very bland so we started with content analysis to re-organize the structure and increase the profile of their “original” content.

View website

The original design

The overall visual design was flat and too text heavy. It wasn’t designed with a visual hierarchy that could guide users through the content.

Home page

Topics page

Post template

Event post template

Related collateral & templates

Enews template

Social media image template