Contemporary brand design for a unique identity creation

Our passion is logo and identity design and we have refined the process to help clients craft contemporary, one of a kind brand representations.

We define a brand design as the:

  • logo
  • colours
  • typography

which will together create the brand identity.

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Our brand design process

Discovery

We complete a creative brief to understand your business, your goals and your style preferences.

Design

We create many versions of the logo and start looking at colours, icons, typography and illustrative details to accompany the logos.

Testing

We test our top logo designs and determine which are the strongest to present to you.

Review

We present our two strongest brand designs to you for your consideration and we chat about what you love and note anything that could be improved.

Refinement

A final brand design is worked on and we adjust everything to your ideal vision.

Brand Design Package Prepared

A design toolkit with all logo files and designs assets shown in the presentation is submitted to the client and instructions regarding file types and usages are provided.

Final brand design packages include:


Additional design assets created using the brand design can be bundled, depending on your specific needs (ie: website, brochure, business cards, etc.)

Logo Files Bundle

In standard usages .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc.

Style Guide

A comprehensive PDF that has the logo, colours, fonts, and design examples to demonstrate how the brand design should be used.

Latest brand design projects

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InsideOut Patio Furniture

Patio furniture manufacturer with retail sales of patio furniture, fireplaces and barbecues. InsideOut has three retail locations in Ontario and also online sales.

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Blue Noise Studio Inc.

Brand design for TorStar Inc.'s new creative design agency, Blue Noise Studio Inc. The edgier tone of the brand design reflects the contemporary style of work the studio is striving to create.

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New Mind Space

Brand design for online therapist service New Mind Space.

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Åvontuura

Åvontuura travel blog and city architecture logo and brand design. The design needed to be mainly iconic so it provided a unique challenge in the design.

Logo designs

Isolated logo designs that we created before we started focusing on full branding design. Designs capture our signature contemporary logo design style.