Thank you for your interest in our brand design services!

We encourage you to consider the design style of our studio and how this relates to you and your brand vision. Below are some FAQs and details about our process. Please shoot us an email if you have any further questions and lets schedule a meeting or Zoom chat.

What is in our brand designs exactly?


Step 1! With our custom creative brief we will work with you to clearly determine your business' mission and vision, and create language around how you want your brand to be perceived to your target audience.


It's important to identify and analyze your competitors and see what is working and what is not in relation to your new brand. We will research the landscape looking for inspiration, ideas and considerations to help us shape a clear idea of how to shape your brand design.


We create 2 stylescapes with unique visual schemes for your consideration. The stylescapes will contain logo ideas, icon ideas, colours, typography and style elements.

A logo

The foundation of your brand's visual design. We create as many versions of it as needed to get it exactly right.


Typography is assigned to the brand, and we describe when to use it in the style guide.


A colour palette is created that is contemporary, appropriate, and high-functioning in usage (ie: contrast).

Visual elements

We will help you create unique illustrations, graphic art, and/or photography that will complete your brand design to give you a complete toolkit. This creative aspect is unique from other design studios. A logo and colours are not enough to give you a dynamic brand design.

Logo Files Bundle

In standard usages .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc., along with a PDF that describes what the logo types are and when to use which.

Style Guide

A comprehensive PDF that has details of your logo, colours, fonts, and design examples to demonstrate how the brand design should be used.

Included is also a section describing what the logo types provided are and when to use which.


How much is a brand design package?

Our brand designs start at $2500.

How do we get started with my logo and brand design?

We will send you a creative design brief that will kick off our strategy phase of the project. A deposit will also be required at this stage.

How long will my brand design take?

The entire process will typically take about a month to complete. We have our research and discovery time, design time, presentation, review and refinement, and package creation.

How many logo designs do I get?

We create and refine as many versions of a logo as necessary to get it right. We have been specializing in logo design for 15 years so our process is effective at getting to the mark as efficiently as possible.

Do you provide a discount if I need a website too?

Yes! Bundling your assets will give you a discount on your complete brand design package, but most importantly, help your branding to be as cohesive as possible. Additional design assets often requested with a brand design:

  • website
  • brochure
  • social media image templates
  • report design template
  • business cards

Style Guide Examples

Note our attention to custom illustrations, patternwork and accompanying design assets beyond the logo design.

Projects by Industry Type

Research departments, researchers + think tanks


View more work in this category on our academic website

Native vision indienous cannabis dispensary modern logo design ft

Health, cannabis + psychedelic research branding

Creative + portfolio websites


Sales of products + services

Branding Info from our Design Blog

Beyond the tote bag: Creative ideas for branded promotional items

Think outside the tote bag! Brand something unexpected and ensure you leave your mark (logo) in a memorable way. Ideas for creative Toronto conferences, events, or general promotional material by UNIVERSE design studio.


How bad are logo makers really?

We used the top 5 logo maker websites on Google to see how they are doing in the year 2023. There is a lot of conversation about how AI and automation will change graphic design but we are sitting confident that a creative, and most importantly – strategic – mind is still winning today.

The power of authenticity in branding and communication

We live in an ever-evolving culture that is currently very conscious of self expression and online representation. What does this mean for you and your brand? How do you want to be perceived and how will you connect to your audience in an authentic way?

Designing a cool logo in 2023: Tips & considerations for creating your brand design

In this blog post we discuss key considerations for creating an awesome logo, as well as FAQs such as "Should you compare or contrast with your competitors?" and "What style will appeal to your target demographic"? Let our experience help you guide your with your new logo design and make critical decisions.

Ready to get started?

Get in touch if our work speaks to you and we can help with your project.

Get in touch