Thank you for your interest in our brand design services!
We encourage you to consider the design style of our studio and how this relates to you and your brand vision. Below are some FAQs and details about our process. Please shoot us an email if you have any further questions and lets schedule a meeting or Zoom chat.
What is in our brand designs exactly?
The below elements also serve as a rough guide to the steps we follow to achieve your brand design.
Strategy + Research
We will work with you to craft your brand. We listen to your creative ideas and research the landscape to provide you with more ideas and considerations as part of our initial strategy stage.
Stylescapes
We create 2 stylescapes with unique visual schemes for your consideration. The stylescapes will contain logo ideas, icon ideas, colours, typography and style elements.
A logo
The foundation of your brand's visual design. We create as many versions of it as needed to get it exactly right.
Typography
Typography is assigned to the brand, and we describe when to use it in the style guide.
Colours
A colour palette is created that is contemporary, appropriate, and high-functioning in usage (ie: contrast).
Visual elements
We will help you create unique illustrations, graphic art, and/or photography that will complete your brand design to give you a complete toolkit. This creative aspect is unique from other design studios. A logo and colours are not enough to give you a dynamic brand design.
Logo Files Bundle
In standard usages .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc., along with a PDF that describes what the logo types are and when to use which.
Style Guide
A comprehensive PDF that has details of your logo, colours, fonts, and design examples to demonstrate how the brand design should be used.
Included is also a section describing what the logo types provided are and when to use which.
FAQs
How much is a brand design package?
Our brand designs start at $2000.
How long will my brand design take?
The entire process will typically take about a month to complete. We have our research and discovery time, design time, presentation, review and refinement, and package creation.
What do I get with my brand design package?
Our brand design packages standardly include a logo files bundle, a logo files usage guide and a simple brand design guide in PDF form.
Logo Files Bundle + Usage Guide
In standard usages .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc., along with a PDF that describes what the logo types are and when to use which.
Style Guide
A PDF that has details of your logo, colours, fonts, and design examples to demonstrate how the brand design should be used.
Additional design assets created using the brand design can be bundled, depending on your specific needs (ie: website, brochure, business cards). Bundling your assets will give you a discount on your complete brand design package.
Recent Brand Design Projects
First Policy Response
Website and brand design for a Toronto Metropolitan University COVID-19 policy news website, First Policy Response.
Branding Info from our Blog
Designing a cool logo in 2023: Tips & considerations for creating your brand design
In this blog post we discuss key considerations for creating an awesome logo, as well as FAQs such as "Should you compare or contrast with your competitors?" and "What style will appeal to your target demographic"? Let our experience help you guide your with your new logo design and make critical decisions.
Colour palette considerations for your brand design
In this post we discuss colour considerations, trends and how the colours that we define for your brand's palette will define your brand visually and create immediate brand recognition.
Colour psychology, cultural perceptions & your brand design
When people think about colour we each have personal associations that are based on preference and cultural connotations. Your brand design should absolutely reflect your own taste and style but also connect with your audience in a strategic way. Let's look at the latest research on colour and learn about the science and psychology of colours relating to brand design.
Why you need more than just a logo: The benefits of a complete brand design
It takes time to create an awesome logo, and even more time to create an accompanying brand design and visual identity. Universe Design Studio started out as a design studio specializing in stand alone logo designs, aptly named Toronto Logo Design, but we realized quickly that clients need more than just a logo design.
Ready to get started?
Get in touch if our work speaks to you and we can help with your project.