elaine stam universe

Welcome to UNIVERSE.

Thank you for visiting our space! We appreciate you taking the time to view our designs and learn about your desired graphic and web design services. This website serves as both our portfolio of recently completed work and as a resource for design and marketing related information that we have studied [see our blog and FAQs page]. We are passionate about brand design and also studying current best practices in sustainable and accessible graphic and web design. Learn more about us and our philosophy.

Elaine Stam
Owner + Creative Director at UNIVERSE

New work


Ontario Creative Council

Concept brand design for Ontario Creative Council. This modern contemporary brand design features custom digital art and an energetic colour palette.

View this project

Brand Designs

View brand designs

Website Designs

View website designs

Logo & Brand Design FAQs

Have a different question?

Ask a question

We create comprehensive brand design systems which include a logo design. Please get in touch for our current brand design price and let us know if you have a budget in mind.

  • Logo Files Bundle
    All standard usages provided: .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc.
  • Style Guide
    A comprehensive PDF that has the logo, colours, fonts, and design examples to demonstrate how the brand design should be used.

Brand design projects take about 2-3 weeks from initial consultation to having files in hand. The steps involved are: Discovery, Design, Testing, Review, Refinement, File Preparation

When we estimate for a brand design project we have an approximate expectation based on our years of time spent doing this kind of work. If the project goes far over this estimated time we will you know of this and discuss options. We want to have a clear understanding of your vision before starting any designing and our brand design process ensures this.

Clients, Past + Present

What's New

Our blog with posts about design inspiration, FAQs, playlists and more.

typeface styles when to use them

Typography styles and when to use them

Typography is one of the strongest identifiers of your brand’s identity. Much like the icon element of a logo, the type choice will immediately visually communicate the tone and style of your brand identity. In this post we identify what characteristics and style each typeface conveys, when to use them (including accessibility considerations), and examples of each in use.

Our-top-5-reasons-why-we-love- Wordpress-websites

Our top 5 reasons why we love WordPress websites

Back again with more love for Wordpress! We find a lot of clients have similar questions about how Wordpress works and why it's the best platform for their website so here is a quick rundown of what we love about the Wordpress platform and why we only use it for our web design and development projects.


FAQ: How do I get my website to appear on the top of Google search results?

Search Engine Optimization [SEO] is the technical term for the ways in which we can design a website to maximize its potential to appear at the top of Google’s organic search results. Learn how we can help you to get your website to appear on the top of Google search results with tips from Google and UNIVERSE.


FAQ: What is a brand design vs. a logo?

Looking at brand design by definition and how our process develops your logo and brand design in unity.


logo designbrand designgraphic designwebsite designbusiness cardssocial media images

report designseNewsletter templateseBlasts campaign designspromo + media kitspromotional flyersalbum cover art + designposter design

illustrations + infographicsconference bannersWord letterhead customizationPowerPoint presentation template design

Featured Designs

Website Design


First Policy Response

Website and identity design for a Ryerson University and Brookfield Institute COVID-19 policy news website First Policy Response.

View this project

Brand Design


Blue Noise Studio Inc.

Brand design for TorStar Inc.'s new creative design agency, Blue Noise Studio Inc. The edgier tone of the brand design reflects the contemporary style of work the studio is striving to create.

View this project

Google Reviews

Have we worked together before? We would love to hear from you.

Leave a Google Review

Your Freelance Graphic Designer in Toronto

Why choose UNIVERSE

UNIVERSE is your one-stop shop for all things graphic design. We have affordable rates, quick turnaround times, clear communication, and will focus on your unique needs. Get unmatched quality graphic design services for your business from a professional graphic designer (sorry cousin Tim, we’ve got this!).

Have any Questions?

Email us to chat and learn more about our services, discuss timelines and start strategizing about your graphic design needs.

Get in touch